SEO Strategic Planning...

When it comes to search engine optimization, the importance of having a strategy cannot be denied. The strategy within the strategy is to get results, but without a specific SEO marketing plan you’re left with no specific course of action to improve your search engine rankings.

Search engine optimization has much of its roots in advertising and marketing, and thus shares similar planning requirements. In marketing one would never spend thousands of dollars on a campaign without a clear vision of how all the elements of the campaign will fit together. The same goes for SEO. One should only invest in SEO if it is created with a specific strategic plan in mind.

What is a strategic plan you might be wondering? A SEO strategic plan is simply a plot or plan of action as to the course your search engine optimization campaign will take. This plan helps you to stay the course when measurable results may not be easily attained on the first try. Often people look for a magic solution. While Oxy clean solution might make a stain disappear, it takes much longer to create results on the web than to clean up a stain on the carpet. The more of the right steps you take, the better results you achieve. In other words a strategic plan is necessary to keep impatience in line and demonstrate the bigger picture.

How does a strategic plan come about? It’s usually created with the accepted methods of SEO in mind, as a roadmap of the steps your SEO provider plans to implement on your behalf and what each of those steps will do for your search engine positioning.

While this plan is often not easy to read for the average person, it is incredibly important to understand for those investing their money into a SEO campaign. A good SEO company will be the one that creates a SEO strategic plan that is not only easy to understand for the client, but chock full of the latest technology and techniques. Technology is similar to the universe in that it is forever changing, and always in motion. Your SEO team must understand this and make the necessary adjustments to help you with your SEO strategic plan by keeping it as up to date as possible as technology changes.

Finally it’s important to look at the SEO strategic plan as something that will help you accomplish your Internet goals in the long run. If you want your website to receive higher natural rankings for your keyword terms, it’s time to get serious about SEO and set the SEO process in motion as soon as possible.

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How to Increase Google Adsense CTR

We all want to increase Google Adsense CTR i.e. click through ratio, because the higher times the surfer clicks the Adsense ad, higher is the payout to you.

How to get higher CTR?

• Post Adsense ads them on text rich pages and make sure that Adsense had a bunch of keywords to work with. Getting Higher paying keywords is better of course.
• Learn how to get rid of public service ads, which pay you nothing for your efforts.
• Avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’ above the Adsense ads. Why do you want to tell the world they are ads when google already puts ‘Ads by Gooooogle’ with them? These two terms are the only ones allowed by Google TOS. Any other terms will get your account terminated.

Best Google Adsense Placement to get higher CTR?

• Place Ads above the fold, i.e. you don’t have to scroll down to see the ads. Moreover it loads before your entire page does.
• Provide lots of free space around ads so that they stand out and users know where to find them
• Experiment by changing the location of advertisements. Track them by channels to see which location works. Sometimes they can do wonders.
• Many experienced Adsense users have reported better CTR with vertical ads rather than the horizontal ones. But that really depends on your site structure.
• Usually it is recommended to place towers on your right, as users tend to use the mouse to scroll the bar on the right side with a higher chance to see your ads. Some have reported doubling CTR’s by placing towers to the left rather than the right, as people have got bored of seeing ads on the right, it has something to do with the sidedness of the brain which I do not understand and there is a tendency to read from left to the right.
• Many sites will have small ads in the top right hand corner, as they claim it is the first place where the eye sees.
• An excellent article on Eye tracking - What We Saw When We Looked Through Their Eyes helps to tell you where users actually see first and in what order.

Best Google Adsense Link Colors to get higher CTR?

• Match the colors of your ads with the colour scheme of your site. Blending with your sites color profile helps to identify them not as ads, but as links similar to those of your site. The more the AdSense looks like part of your site, the higher CTR you will get.
• Blend ads with your page - remove the borders by having a similar color as your background helps to show ads as being part of your site. Do not blend text or the ‘Ads by Gooooogle’ with your background as it is against Google TOS. However, such blending may not work for you always due to banner blindness. Neither do they see the ads, not do they click on them. So a contrasting ad may suit your site better.
• Experiment by changing the colors, background of advertisements. Sometimes they can do wonders.

I hope these tips help to get your Adsense CTR up by at least 100% if not more. Good luck!

Article Source: http://www.quickonlinetips.com/archives/2005/03/increase-google-adsense-ctr-by-500/