Google Develops AdSense for Mobile Web

Google made a major move into the mobile advertising world on Monday with a new program -- AdSense for Mobile. The search king is banking on mobile devices becoming increasingly popular. Even now, there are more mobile devices worldwide than PCs and TVs combined.

AdSense for Mobile is Google's self-proclaimed effort to develop new ways for users to find the information they need anytime and anywhere, but the underpinning is advertising. The program contextually targets ads to mobile Web site content. As its name suggests, the program aims to give AdSense publishing partners more opportunities to earn revenue through the targeted placement of mobile text ads.

"With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go," Google said in a published statement.

Marketing in a Mobile World

AdSense for Mobile is not just for any advertiser. The new program aims at AdSense partners who have created Web sites specifically for mobile browsers and who want to monetize their mobile content via contextual advertising. That's a smaller percentage of Web sites today, but a number that promises to grow in the future.

Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers' mobile Web sites and delivers text ads that are relevant to the Web sites' audience and content. Publishers earn money whenever mobile users click on the ads.

"Cell phones are the most personal of personal technology and carried by individuals everywhere, which makes them an almost ideal medium for targeted ads," said Avi Greengart, a mobile devices analyst at Current Analysis. "However, at the same time, that could also lead to a backlash. You don't necessarily want your device overrun with ads."

AdSense Opportunities Abound

The potential opportunities for Google in the mobile market are clearly vast. Frost & Sullivan figures the mobile advertising market in the U.S. alone will generate $2.12 billion in revenue by 2011 compared to $301 million in 2006. The Shoesteck Group estimates $10 billion globally by 2010, while EJL Wireless Research pegs the worldwide mobile advertising market at $9.5 billion by 2011.

Google already has signed pacts to get its search software on mobile handsets, but the AdSense for Mobile program is more of a direct push into the mobile advertising market. The question now is whether Google will spend billions of dollars in the upcoming action for wireless spectrum or even develop its own handset.

"In some markets, particularly emerging markets, the phone -- not the computer -- is where you get your data. So this move takes a long-term view," Greengart said. "Google definitely sees the mobile market as a supplement or maybe even a potential successor to the wired Internet."

AdSense for Mobile will be available in the United States, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan.

Sources: http://news.yahoo.com/s/nf/20070918/tc_nf/55390

Google to Sell Web-Page Ads Visible on Mobile Phones

SAN FRANCISCO, Sept. 17 — in another step to extend its dominance of online advertising, Google said Monday that it would begin selling ads on Web pages that are viewed on cell phones.
The company said that its new product, AdSense for Mobile, would establish a cell phone advertising network in which Google would match ads with the content of mobile Web pages, much as it does online.

Other Internet giants, including Yahoo and AOL Time Warner, as well as some start-ups, have also created advertising networks tailored for mobile phones.

Dilip Venkatachari, product management director for AdSense, said the ads would provide a new source of revenue for publishers and could encourage more online sites to create mobile-focused Web sites. Like most other Google advertising systems, ad prices will be set through an auction and advertisers will pay when a user clicks on its ad.

Mr. Venkatachari said Google had encouraged publishers to have no more than two ads per mobile page, a smaller number than typically appear on a PC’s Web browser.

Google has been testing the system with a limited number of advertisers and publishers this year. On Tuesday, it will open it to all mobile publishers in 13 countries, including the United States, Britain, France, China and India.

Last summer, Google began selling ads that appear next to search results on mobile phones through a program known as AdWords. Last week, it said that all of its online AdWords advertisers, which are said to number in the hundreds of thousands, would be eligible to have their ads appear next to search results on cell phones.

Google’s further inroads into mobile advertising have long been expected. But the market remains relatively small, and analysts do not expect the new service to contribute much soon to Google’s bottom line.

Still, advertisers and publishers appear to be growing increasingly comfortable with mobile advertising. AdMob, a start-up that runs a mobile advertising network, showed 230 million ads in January and expects to show about 1.5 billion this month, said Omar Hamoui, its founder and chief executive.

“The reason that Google and others are getting in is that the market is growing so rapidly, so people are getting very excited,” Mr. Hamoui said.

Earlier in the year, AOL acquired Third Screen Media, an AdMob competitor, while Microsoft acquired Screen Tonic, a mobile ad company based in Paris. On Monday, Nokia said it would buy Enpocket, a company in Boston that displays ads on cell phones.

Microsoft said it was expanding a mobile search partnership with Sprint first announced last November. Since then, Microsoft’s search technology allowed Sprint customers to look for ring tones and local Web content, like restaurants and stores. Starting Tuesday, Sprint customers will be able to use Microsoft’s service to search the entire Web on their cell phones.

In addition, customers will be able to choose to have Sprint track their whereabouts, so that when they search for local content, they will not have to type in their location.

Users will also have access to these services through voice-activated technology, allowing them to speak into the device rather than triple-tap or type in a keyword. Want to know more about this content, please visit http://www.nytimes.com/pages/technology/index.html by Miguel Helft

Sources: http://www.nytimes.com/2007/09/18/technology/18google.html?ref=technology

SEO Strategic Planning...

When it comes to search engine optimization, the importance of having a strategy cannot be denied. The strategy within the strategy is to get results, but without a specific SEO marketing plan you’re left with no specific course of action to improve your search engine rankings.

Search engine optimization has much of its roots in advertising and marketing, and thus shares similar planning requirements. In marketing one would never spend thousands of dollars on a campaign without a clear vision of how all the elements of the campaign will fit together. The same goes for SEO. One should only invest in SEO if it is created with a specific strategic plan in mind.

What is a strategic plan you might be wondering? A SEO strategic plan is simply a plot or plan of action as to the course your search engine optimization campaign will take. This plan helps you to stay the course when measurable results may not be easily attained on the first try. Often people look for a magic solution. While Oxy clean solution might make a stain disappear, it takes much longer to create results on the web than to clean up a stain on the carpet. The more of the right steps you take, the better results you achieve. In other words a strategic plan is necessary to keep impatience in line and demonstrate the bigger picture.

How does a strategic plan come about? It’s usually created with the accepted methods of SEO in mind, as a roadmap of the steps your SEO provider plans to implement on your behalf and what each of those steps will do for your search engine positioning.

While this plan is often not easy to read for the average person, it is incredibly important to understand for those investing their money into a SEO campaign. A good SEO company will be the one that creates a SEO strategic plan that is not only easy to understand for the client, but chock full of the latest technology and techniques. Technology is similar to the universe in that it is forever changing, and always in motion. Your SEO team must understand this and make the necessary adjustments to help you with your SEO strategic plan by keeping it as up to date as possible as technology changes.

Finally it’s important to look at the SEO strategic plan as something that will help you accomplish your Internet goals in the long run. If you want your website to receive higher natural rankings for your keyword terms, it’s time to get serious about SEO and set the SEO process in motion as soon as possible.

Recommended Resources : http://www.onlinebusinessrevenue.com/articles.php

How to Increase Google Adsense CTR

We all want to increase Google Adsense CTR i.e. click through ratio, because the higher times the surfer clicks the Adsense ad, higher is the payout to you.

How to get higher CTR?

• Post Adsense ads them on text rich pages and make sure that Adsense had a bunch of keywords to work with. Getting Higher paying keywords is better of course.
• Learn how to get rid of public service ads, which pay you nothing for your efforts.
• Avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’ above the Adsense ads. Why do you want to tell the world they are ads when google already puts ‘Ads by Gooooogle’ with them? These two terms are the only ones allowed by Google TOS. Any other terms will get your account terminated.

Best Google Adsense Placement to get higher CTR?

• Place Ads above the fold, i.e. you don’t have to scroll down to see the ads. Moreover it loads before your entire page does.
• Provide lots of free space around ads so that they stand out and users know where to find them
• Experiment by changing the location of advertisements. Track them by channels to see which location works. Sometimes they can do wonders.
• Many experienced Adsense users have reported better CTR with vertical ads rather than the horizontal ones. But that really depends on your site structure.
• Usually it is recommended to place towers on your right, as users tend to use the mouse to scroll the bar on the right side with a higher chance to see your ads. Some have reported doubling CTR’s by placing towers to the left rather than the right, as people have got bored of seeing ads on the right, it has something to do with the sidedness of the brain which I do not understand and there is a tendency to read from left to the right.
• Many sites will have small ads in the top right hand corner, as they claim it is the first place where the eye sees.
• An excellent article on Eye tracking - What We Saw When We Looked Through Their Eyes helps to tell you where users actually see first and in what order.

Best Google Adsense Link Colors to get higher CTR?

• Match the colors of your ads with the colour scheme of your site. Blending with your sites color profile helps to identify them not as ads, but as links similar to those of your site. The more the AdSense looks like part of your site, the higher CTR you will get.
• Blend ads with your page - remove the borders by having a similar color as your background helps to show ads as being part of your site. Do not blend text or the ‘Ads by Gooooogle’ with your background as it is against Google TOS. However, such blending may not work for you always due to banner blindness. Neither do they see the ads, not do they click on them. So a contrasting ad may suit your site better.
• Experiment by changing the colors, background of advertisements. Sometimes they can do wonders.

I hope these tips help to get your Adsense CTR up by at least 100% if not more. Good luck!

Article Source: http://www.quickonlinetips.com/archives/2005/03/increase-google-adsense-ctr-by-500/